Overview
This project involved a comprehensive revamp of the TestGorilla newsletter. The redesign aimed to implement design best practices, establish a clear design hierarchy, and create an eye-catching and beautiful design. Additionally, we wanted to reconsider the content shared in our newsletter, focusing more on our product.
Main changes
- Hero Section: Introduced a prominent hero section to highlight major new product releases and company milestones clearly and effectively.
- Tiled Design: Implemented a tiled design, creating sections in the newsletter that align with our brand identity.
- Design Hierarchy: Established a design hierarchy to guide users and readers clearly on the actions we want them to take.
- Science Series: Added the Science Series as a standard feature in our monthly newsletter. This aligned with the company's goal of being perceived as the number one science-backed, skills-based hiring solution. This section remains adaptable to our evolving business goals.
- Removal of Low-Performing Content: Identified and removed content that was not resonating with our audience. This allowed us to focus on high-value, engaging content that better serves our readers and aligns with our strategic objectives.
Original Newsletter
Redesigned Newsletter
